REFERRING DOMAIN REPORT
Discover who links to your website
See the websites behind your backlink profile, explore where links originate and understand how your network of referring domains develops over time.
UNDERSTAND YOUR LINK SOURCES
Unique domains tell a different story than link totals
A site can receive many backlinks from one website. Referring-domain analysis helps you see how many different websites are linking to you, adding essential context to backlink volume.
Referring domains
Review the distinct domains, including subdomains, linking to your website.
Referring main domains
Understand the broader root-domain sources behind those links.
Backlink concentration
Compare link totals with linking-domain diversity to spot patterns.
REFERRING DOMAIN TRENDS
See how your linking network changes
The historical view charts referring domains over time. Compare recent activity with earlier periods to identify sustained growth, sudden gains or declines that deserve investigation.
Use the trend as a starting point for reviewing outreach activity, published content and changes to your website.
DOMAIN DISTRIBUTION
Explore where referring websites come from
View the distribution of top-level domains, such as .com, .org and .net, represented in your backlink profile. Use the breakdown to understand the composition of your linking sources.
TLD mix
Compare the shares of different domain extensions among sites that link to you.
Link-source context
Interpret distribution patterns alongside relevance and the individual sites linking to you.
DETAILED DOMAIN REPORT
Investigate individual linking domains
Explore domain rank, backlink totals, broken backlinks, broken pages and first-seen dates. These details help you decide which relationships or link changes deserve closer attention.
A referring domain's context and relevance matter more than any single metric.
A SIMPLE WORKFLOW
Turn linking-domain data into next steps
STEP 01
Search a domain
Start with your site or a competitor's domain.
STEP 02
Review the sources
Explore growth trends, distribution and domain details.
STEP 03
Investigate opportunities
Prioritize relevant domains and identify link changes worth exploring.
COMMON QUESTIONS
Referring domains, explained
What is a referring domain?
A referring domain is a website that links to your website. One referring domain can provide multiple backlinks.
How is a referring domain different from a backlink?
Backlinks count individual links, while referring domains count distinct linking websites. They answer different questions about your backlink profile.
Why does the trend over time matter?
Changes can help reveal whether more distinct websites are linking to you or whether sources have been lost.
Do more referring domains guarantee better rankings?
No. Relevance, quality and many other factors influence search visibility. Treat domain counts as useful context, not a ranking guarantee.
UNDERSTAND YOUR LINK NETWORK
Know who links to you and where to focus next.
Explore your referring domains and their history with Insight Gainer.