GOOGLE ANALYTICS TRAFFIC REPORTS
Know where your website visitors come from
Connect the dots between your marketing activity and website engagement. Explore traffic sources, audience locations, sessions and new users in one clearer view.
TRAFFIC REPORT SNAPSHOT
Understand the journey behind each visit
Who is arriving?
Active users and new users.
Where are they coming from?
Referral sources and geographic breakdowns.
What happens next?
Sessions, pageviews per visit and engagement signals.
A CLEARER VIEW
From raw visits to useful marketing decisions
Traffic volume alone is not enough. Understanding the sources, behavior and locations behind visits helps you discover what deserves more attention.
Referral sources
See which websites and platforms send visitors to your site so you can assess the value of your outreach.
Audience activity
Review active users, new users and sessions to monitor audience development across a selected period.
Geographic reach
Understand which countries and cities contribute visitors and reveal regions worth investigating.
SOURCE INTELLIGENCE
See which channels bring visitors to your site
Compare referral sources and connect traffic patterns to your marketing activity. Examine the visits arriving from external sites alongside pageviews per visit and bounce rate to spot sources worth a closer look.
Use this report to:
- Recognize productive referring websites
- Find sources that need better engagement
- Prioritize partnerships and marketing channels
QUESTIONS THIS REPORT HELPS ANSWER
Which sources deserve more investment?
Which referring sites are sending traffic?
Are those visitors exploring more than one page?
Where should we improve the landing experience?
AUDIENCE & LOCATION
Understand where your audience is growing
Country- and city-level summaries give context to the traffic numbers. Review sessions, active users and new users by location to understand established markets and emerging opportunities.
This is especially useful when comparing the impact of local campaigns or deciding which regions warrant more attention.
GEOGRAPHIC LENS
Sessions by location
Country and city breakdowns help reveal audience concentration.
Active and new users help distinguish current reach from potential growth.
KEY METRICS
What you can examine in the traffic report
Active users
Understand how many people are engaging with the site during the reporting period.
Sessions
See how often visitors interact with the site and watch activity change over time.
New users
Measure how many first-time visitors are reaching your website.
SIMPLE WORKFLOW
Turn your traffic report into action
Use a repeatable review process to connect the reporting period to the marketing decisions you make next.
01 / FILTER
Choose your period
Select a date range relevant to a campaign, initiative or performance check.
02 / REVIEW
Compare sources and locations
Examine traffic sources, users, sessions, regions and engagement patterns.
03 / ACT
Prioritize improvements
Decide where to refine content, outreach, landing pages or regional campaigns.
COMMON QUESTIONS
Referral traffic reporting, explained
What is referral traffic?
Referral traffic is traffic that arrives at your website from links on other websites rather than directly typing the address or using a search engine.
Can I see which websites send traffic?
The referral-source summary helps you understand which outside websites and platforms are bringing visitors to your site.
Why look at pageviews per visit and bounce rate?
These measures add context to the visitor count, helping you judge whether people who arrive from a source continue exploring your website.
Can I compare locations and periods?
The traffic reports describe country and city breakdowns and a selectable date range, helping you assess changes across reporting periods.
MAKE TRAFFIC DATA USEFUL
See what's driving your website growth
Go beyond visits and get context for the sources, audiences and places behind your traffic.