LINK GAP ANALYSIS
Find the websites linking to your competitors
Reveal referring domains that support competing websites and uncover potential outreach opportunities your own backlink profile may be missing.
COMPETITIVE BACKLINK RESEARCH
See the overlap. Find the gaps.
Backlink opportunities often start with understanding who already links to similar businesses. Link Gap Analysis compares domains and shows the referring sites behind their backlinks.
Compare competitor domains
Investigate the sites linking to businesses competing for similar audiences.
Exclude your domain
Use the exclusion option to focus on links competitors have and you may not.
Prioritize prospects
Review referring domains and link metrics to identify sources worth researching.
EASY DOMAIN COMPARISON
Start with the domains you want to study
Enter competitor domains into the comparison fields. Optionally exclude your own domain to narrow the report toward websites that link to competitors but not to you.
This creates a practical starting list for evaluating the relevance of potential linking partners.
UNDERSTAND THE RESULTS
Put competitor backlink sources into context
The Link-Intersect report organizes referring domains alongside backlink counts, rank indicators and first-seen dates. These details help you review potential prospects with context.
Referring domain
See which websites provide backlinks to the analyzed competitors.
Backlink counters
Compare how many links each referring site provides.
Rank indicators
Use rank metrics as one signal while assessing relevance and quality.
First seen
Understand when a linking relationship was first detected.
TURN DATA INTO ACTION
Find outreach ideas worth evaluating
A referring domain appearing in competitor results may be relevant to your industry or audience. Review the website, its content and the context of its existing links before deciding whether outreach makes sense.
Use the report to create a research shortlist, not an automatic list of guaranteed link placements.
THREE SIMPLE STEPS
From competitor comparison to opportunity list
STEP 01
Choose domains
Enter competitor websites and optionally exclude your own.
STEP 02
Analyze link sources
Review intersecting referring domains and supporting metrics.
STEP 03
Qualify prospects
Research relevant sites and prioritize realistic outreach opportunities.
COMMON QUESTIONS
Link gap analysis, explained
What is link gap analysis?
It compares the referring websites linking to competing domains to reveal sources that may be missing from your own backlink profile.
Why exclude my own domain?
Excluding your domain helps focus on referring websites linked to competitors rather than sources already linking to you.
Does every competitor backlink represent an opportunity?
No. Relevance, editorial context and site quality matter. Use the results to guide research, not assume every link can or should be replicated.
Is link gap analysis the same as keyword gap analysis?
No. Link gap analysis compares external linking websites, whereas keyword gap analysis compares search queries and ranking opportunities.
DISCOVER YOUR NEXT LINK OPPORTUNITY
See who links to competitors. Find where to look next.
Turn competitor backlink research into a focused outreach plan.