Keyword Research and Analysis Guide

In this tutorial, we’re going to explore how to perform keyword research and analyze search engine results pages (SERPs) using insightgainer.

Starting Your Best Keyword Research Tool

1. Enter your target keyword into the “Keyword” field.
2. Select the desired “Location” and “Language” for your search from the drop-down menus to tailor your results.
3. For more specific results, utilize the “Advance Filter” or click “Clear Filter” to reset your criteria.
4. Click the “Search” button to generate your keyword research data.

Exploring Keyword Options

1. Utilize the “Related Keywords,” “Auto Complete,” or “Keyword Ideas” buttons to expand your keyword research and discover new phrases associated with your initial query.
   
   

Understanding Search Results

1. Review the “Search Results” section, which lists keywords relevant to your query.
2. Examine the data columns such as “Intent,” “Volume,” “CPC” (Cost Per Click), and “KD” (Keyword Difficulty) to evaluate each keyword’s potential impact on your SEO strategy. “Intent” is color-coded for quick reference: ‘N’ (navigational), ‘T’ (transactional), ‘C’ (commercial), or ‘I’ (informational).

Analyzing Keyword Difficulty and Search Trends

1. The “Keyword Difficulty” gauge gives a score out of 100 to help you assess how challenging it would be to rank for the primary keyword.
2. The “Search Intent” label provides insight into the primary reason people search for this keyword, for instance, “navigational.”
3. Observe the “Monthly Search Volume” graph, which displays the search frequency of the keyword over a given time span to identify trends and seasonality.

SERP Overview

1. If you want a more in-depth analysis of a specific result click the “Analyze SERP” button.
2. Below the “Keyword Difficulty” section, you’ll find the “SERP Overview.”
3. This area displays the top-ranking pages for the keyword, their titles, and URLs, offering a quick snapshot of who your competitors might be.
4. Take note of the “Rank” on the far right to see the position of each result in the SERP.