Backlink Analysis and Domain Overview Guide

In this tutorial, we’ll guide you through using the Backlink Analysis Guide and Domain Overview features of insightgainer.

Entering the Domain for Analysis

1. In the “Domain” field at the top, enter the domain name you wish to analyze.
2. Click on the “Search” button to retrieve the domain’s statistics.

Understanding Domain and URL Rank

1. Observe the “Domain Rank” and “URL Rank” gauges. These provide a rank from 0 (no backlinks detected) to 1000 (highest rank) and show the strength and authority of the domain and a specific URL respectively.
2. A higher rank number indicates a stronger, more authoritative site or page.

Reviewing Backlink Analysis Guide Profile

1. Check the total number of “Backlinks” the site has garnered, indicating the quantity of external points of entry to the domain.
2. Note the number of “Broken Backlinks” which can affect user experience and SEO negatively.
3. Examine the “Referring Domains” count to see how many unique domains link back to the website.

Analyzing Link Type Ratios

1. Look at the “Do Follow / No Follow” ratio. “Do Follow” links pass on link equity and are more valuable for SEO, while “No Follow” links don’t.
2. A higher percentage of “Do Follow” links is generally preferred.

Referring Domain Trends Over Time

1. View the “Referring domain over time” graph to understand how the site’s backlink profile has evolved.
2. Compare “Referring Domains” with “Referring Main Domains” to see the growth of unique domains linking to the site over the selected time frame.

Referring Pages and Backlinks Over Time

1. A referring page is a URL that’s linking to another website, while a backlink is a single link to a different site. In other words, if one URL links to the same website twice, the count of referring pages for that website will be one and the count of backlinks will be two.
2. This chart will help to quickly capture the growth or decline trend in a website’s backlinks and referring pages over time. It will be especially useful for analyzing competitors’ backlink profiles in a retrospective and understanding their link-building velocity. From there, users can see if they should strengthen their own link-building strategies to beat the competition.
3. Note any significant spikes in backlinks or referring pages, which could indicate successful marketing campaigns or content going viral.
4. Conversely, a sharp decline may suggest lost links, which may require further investigation.

Domain Rank Over Time

1. This graph tracks the changes in your website’s domain rank, which is an indicator of the site’s authority and visibility on the web.
2. Watch for upward trends, which are positive, showing an improvement in domain strength.
3. A significant improvement in domain rank (a higher rank number) usually correlates with increased backlinks from reputable sources.
4. Sudden drops in rank can signal lost high-quality backlinks or changes in search engine algorithms, suggesting a need to review your SEO strategy.
5. Use these insights to adjust your backlink acquisition strategy. Seek opportunities to gain backlinks from high-authority domains.
6. If your domain rank has improved, capitalize on this by continuing to create high-quality, shareable content that attracts backlinks naturally.
7. Regularly check this analysis to inform your ongoing SEO efforts and pivot as necessary based on the data.

Accessing Referring Domains Data

1. Look at the “New & Lost referring domains” chart. This chart is designed to give you a clear visual representation of the dynamics of your site’s backlink profile.
2. You can adjust the time frame for the data displayed using the dropdown menu.

Interpreting the Chart

1. The vertical bars represent the count of new and lost referring domains for each month.
2. Purple bars show “New Referring Domains,” indicating the number of unique domains that have started linking to your site.
3. Black bars represent “Lost Referring Domains,” signifying the number of domains that have stopped linking to your site.

Evaluating Backlink Health

1. A healthy backlink profile generally sees a consistent acquisition of new referring domains.
2. Ideally, the number of new referring domains should be greater than or equal to the number of lost domains to maintain or grow your site’s authority.

Analyzing Peaks and Valleys

1. A peak in new referring domains can indicate successful content marketing or link acquisition efforts.
2. A peak in lost referring domains warrants investigation—it could be due to site issues, changes in linking sites, or natural link attrition.

Website Information

1. Check the “Website Information” section for a snapshot of the analyzed website, including:
   • “Target” domain
   • “Crawled Pages” count
   • CMS (Content Management System) if detected
   • IP address

Understanding Backlinks Semantic Locations

1. In the “Backlinks semantic locations” section, discover where the backlinks are typically located within the linking page, such as in an article, a section, or the main body of a page.

Assessing Referring Pages and IPs

1. Referring Pages: This metric shows the total number of unique pages that have links pointing to your website.
2. Referring IPs: Check the count of unique IP addresses linking back to your site, which indicates a diverse link profile.
3. Referring Subnets: Similar to IPs but offers insight into the range of networks that your backlinks are coming from.

Understanding Referring Platform Types

1. Review the “Referring platform types” to see where your backlinks are coming from, such as CMS (Content Management System) platforms, blogs, or e-commerce sites.
2. The diversity here can reinforce the robustness of your backlink profile; for instance, links from e-commerce sites may suggest commercial trust, while blogs may provide informative link context.

Evaluating Referring TLDs Distribution

1. “Referring TLDs distribution” illustrates the variety of domain extensions linking back to your site, such as .com, .net, or .org.
2. A wide distribution of TLDs can strengthen your site’s global relevance and authority.

Interpreting Referring Links Attributes

1. The “Referring links attributes” section lists the HTML link attributes found in your backlinks and their counts, including:
   • noopener: Security attribute that controls the behavior of newly opened windows or tabs.
   • noreferrer: Indicates that no referrer information should be passed to the new website.
   • external: Specifies that the link is leading to an external site.
   • ugc: Marks links within user-generated content.
   • nofollow: Instructs search engines not to follow the link in terms of passing on link equity.
   • sponsored: Identifies links that are advertisements or paid placements.

Understanding the Backlink Types Chart

1. Look at the doughnut chart, which displays the distribution of different types of backlinks your website has.
2. The chart shows three types of backlinks: “Anchor”, “Redirect”, and “Canonical”.

Breaking Down the Types

1. Anchor: This refers to the number of traditional hyperlinks with anchor text pointing to your website.
2. Redirect: represents the number of redirect links, such as 301 or 302 redirects, which pass most of the link equity to your site.
3. Canonical: Canonical links are used to manage duplicate content issues and are not typically a significant part of a backlink profile.